Website
For Contractors
Launch with the pages, structure and tools your business needs to get found and turn visitors into customers. HSG handles the complicated parts—including design, performance, hosting and maintenance—so your website never becomes another full-time job.
Start with a complete website—not a blank template
Most website builders give you an empty canvas and leave you to figure everything out. HSG builds the foundation for you based on your business, services and service area.
Your website starts with:
- Essential pages such as Home, About and Contact
- Dedicated pages for every service you offer
- Optimized pages for up to 10 service areas
- Service, area and blog directory pages
- A structure designed specifically for contractors
You get a website that is mostly complete from the beginning—not another DIY project waiting to be finished.
Show every visitor the proof that matters to them
A homeowner looking for roofing in Newtown shouldn’t see generic photos and reviews from unrelated projects. HSG’s tagging system automatically matches your content to the right pages.
Tag photos, reviews and FAQs by service and location, and HSG automatically displays them wherever they are most relevant.
- Roofing photos appear on roofing pages
- Newtown reviews appear on the Newtown area page
- Service-specific FAQs appear beside the corresponding service
- New content updates across the website automatically
Every page becomes more specific, more credible and more likely to turn the right visitor into a lead.
Make it yours without accidentally breaking it
Your website should reflect your company without forcing you to become a web designer. Upload your logo and HSG automatically creates an appropriate brand color system. You can then adjust a curated set of design options from your dashboard.
The editing system protects the structure and layout of your website, so you can:
- Update text and business information
- Upload new photos from your phone
- Adjust approved colors and styling
- Manage team members and other content
- Preview your changes with confidence
Everything remains clean, consistent and responsive across phones, tablets and desktops—regardless of what you update.
Full list of what's included
in our Website:
This is built so you can spend the absolute minimal amount of time on your site as necessary. After initial setup, just upload new photos and tag reviews. Everything else is automated.
We’ve hand picked a few types of styling choices you can control. This ensures you can dial things in, without drowning in settings or accidentally breaking your site.
Every section of every page looks great on every screen size. Text always has the proper contrast from its background, so everything’s legible and accessible no matter what.
These are the non-negotiables, like home, contact, or about. They also include the ‘list’ pages, like ‘our services’, ‘areas we serve’ and ‘blogs’.
Mistakes happen – maybe you deleted some photos, or changed some styling that you didn’t mean to. Simply restore yesterday’s version of the site. You’ll always have a backup version for each of the last 7 days.
Never worry about hosting – it’s always included in your HSG package.
Although technology is always changing, you don’t have to worry about it. Anything needed to keep your site running & functional is always included.
Our auto-brand system means all you need to do is upload your logo, and you’ll have the right color scheme set. If you don’t like the chosen color, you can pick your own.
Beyond just name, number, and email, you can add a file upload field to your form, as well as a ‘message’ area and a ‘services’ checkbox.
If it’s a service you offer, you can and should select it from the services list. Every aspect of your website (and dashboard) will be synced with it.
Tag photos, reviews or FAQs with services/areas, and those pages will automatically update accordingly.
Other HSG Features
What You Get
Analytics
HSG connects your website, Google Business Profile, CRM and business activity into one reporting system. Instead of stopping at traffic and clicks, you can see how marketing activity continues through your sales pipeline.
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Automation
HSG automatically handles important lead, reputation and marketing tasks that are easy to forget when you’re busy running jobs. New leads receive immediate responses, follow-up continues and your online presence stays active with less manual effort.
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CRM
HSG keeps your contacts, leads, deals, estimates, invoices, jobs and customer history connected in one straightforward dashboard. You get the organization of a CRM without the unnecessary complexity of an enterprise sales platform.
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SEO
HSG combines an optimized contractor website, locally targeted pages, ongoing content, Google Business Profile activity and rank tracking into one SEO system. Everything works together to steadily expand your visibility without requiring you to manage an agency.
Learn moreFrequently Asked
Website Questions
Resources
What if I already have a domain?
We’ll connect your existing domain to your new website.
What if I don’t have a domain?
We’ll acquire one for you and cover the first year’s cost at no additional charge.
Who owns the site?
All photos, content, logos, and branding you bring to HSG are yours and remain yours, no matter what.
Is hosting included?
Yes, hosting is included in your monthly price.
What if I already have a website?
We offer dedicated onboarding to help transfer the content and photos from your existing website to your new site.
Why can’t I add more areas?
We follow an anti-spam SEO strategy. Creating too many area pages can sometimes be viewed as spam by Google. In the long term, it’s better to have a focused group of high-quality, high-performing area pages. This reduces the risk of being flagged and losing the progress you’ve built.
Website Roadmap
What's Planned