Analytics
For Contractors
HSG connects your website, Google Business Profile, CRM and business activity into one reporting system. Instead of stopping at traffic and clicks, you can see how marketing activity continues through your sales pipeline.
Go beyond traffic reports
Traditional website analytics can tell you that someone visited a page. They usually cannot tell you whether that person became a lead, received an estimate or turned into a customer.
Because HSG connects your website and CRM, activity can remain associated throughout the customer journey:
- A visitor arrives from a marketing source
- They view a service or area page
- They submit a form or click to call
- They enter the CRM as a lead
- The opportunity becomes a deal
- The deal is won, lost or converted into a job
You get a more meaningful picture of performance—not just a collection of website statistics.
Understand how your website generates leads
See which parts of your website attract attention and produce inquiries.
Website reporting includes:
- Total page views
- Form submissions
- Phone-number clicks
- Top traffic sources
- Highest-performing pages
- Website conversion rate
- Call activity
Use this information to understand which services, locations and marketing channels are contributing the most activity.
Monitor your local Google presence
Your Google Business Profile plays a major role in how local customers discover and evaluate your company.
HSG brings its key performance information into your dashboard, including:
- Profile views
- Website clicks
- Review count
- Average rating
- Local search visibility
- Keyword-ranking progress
You can monitor changes in local exposure and reputation without relying on disconnected Google reports.
See what is happening inside your sales pipeline
Traffic is only valuable when it creates opportunities. HSG connects marketing performance with deal activity so you can see what happens after the initial inquiry.
Track:
- Open opportunities
- Won deals
- Lost deals
- Closing activity
- Revenue
- Performance across selected reporting periods
This helps reveal whether a lead-generation problem is coming from insufficient traffic, weak website conversion or opportunities failing later in the sales process.
Keep estimates and payments visible
Financial activity provides another layer of context beyond lead volume.
HSG reporting helps you monitor:
- Estimates sent
- Estimates rejected
- Invoices paid
- Invoices overdue
- Revenue generated
- Changes across different reporting periods
You can quickly identify outstanding opportunities and payments that may require attention.
Other HSG Features
What You Get
Automation
HSG automatically handles important lead, reputation and marketing tasks that are easy to forget when you’re busy running jobs. New leads receive immediate responses, follow-up continues and your online presence stays active with less manual effort.
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CRM
HSG keeps your contacts, leads, deals, estimates, invoices, jobs and customer history connected in one straightforward dashboard. You get the organization of a CRM without the unnecessary complexity of an enterprise sales platform.
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SEO
HSG combines an optimized contractor website, locally targeted pages, ongoing content, Google Business Profile activity and rank tracking into one SEO system. Everything works together to steadily expand your visibility without requiring you to manage an agency.
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Website
Launch with the pages, structure and tools your business needs to get found and turn visitors into customers. HSG handles the complicated parts—including design, performance, hosting and maintenance—so your website never becomes another full-time job.
Learn moreFrequently Asked
Analytics Questions
Resources
Can analytics show us where leads are dropping out of the funnel?
Yes, if the tracking is connected properly. Analytics can help show where people disengage between visit, inquiry, quote, and close.
That is useful because it tells you whether the next improvement should happen on the website, in follow-up, or deeper in the sales process.
How do better analytics improve marketing decisions?
Better analytics help you stop guessing which channels, pages, or campaigns deserve more attention. You can see what is creating traction and what is underperforming.
That leads to faster, cleaner decisions because the next move is based on evidence instead of instinct alone.
Analytics Roadmap
What's Planned