Local SEO for Home Services
Dominate your service radius by out-ranking the competition
The Map Pack
A large portion of potential customers will be using the map pack to find a business. This is where your Google Business Profile comes into play. We’ll work with you to make sure your listing is ranking as high as possible across your service radius. The reason is simple; the higher you rank, the more clicks and calls.
How Does it work?
There’s a wide range of things we need to do to get your listing up in the ranks. Some of them happen in your GBP, some of them happen on your website, and some of them happen elsewhere.
Not all ranking factors carry the same weight. Our philosophy is “focus on what works”, and as such we like to tackle the most important things first.
The Blue Links
The organic results, or as some people call them, “the blue links”, are all of the organic results outside of the map pack. This excludes the links marked as ‘sponsored’, which come from pay-per-click.
While a large number of searchers use the map pack for local businesses, there’s a tremendous amount of users that turn to the blue links instead. This is where you’ll find things like Yelp, Angies List, and a few local businesses sprinkled in.
How Does it work?
We build a ‘service area network’ for your site, which has location pages that rank for the different areas in your service radius. Unless you’re in a competitive market, this is something most home services aren’t doing. Even the few that do, it’s rare they’re built with the quality needed to have strong footing.
Discovery & Strategy
We begin by learning about your business, services, and target audience. This helps us create a tailored SEO strategy that aligns with your specific goals and drives targeted traffic to your site.
Keyword Research
We conduct thorough keyword research to identify the best terms your potential clients are searching for, focusing on high-intent, location-specific keywords that can boost your visibility in search results.
On-Page & Off-Page Optimization
We optimize your website’s content, structure, and meta tags, while also building high-quality backlinks to strengthen your site’s authority and improve your rankings.
Tracking & Analysis
Our team closely monitors your website’s performance, regularly analyzing rankings, traffic, and user behavior to refine and improve your SEO strategy over time.
Reporting & Insights
You’ll receive detailed reports on important metrics like organic traffic growth, keyword rankings, and conversion rates, ensuring you can track the success of your SEO investment.
Why Choose Us?
Specialized Expertise in Home Services
We deeply understand the home service industry. Whether you’re a plumber, roofer, or landscaper, our SEO strategies are tailored to the unique needs of your business, driving organic traffic from the right local audience.
Proven Results
Our SEO services have helped numerous home service businesses rank higher on search engines, leading to more website visitors, calls, and bookings.
Dedicated Account Management
You’ll work with a dedicated account manager who will partner with you to understand your business, set SEO goals, and implement strategies to improve your search rankings over time.
What Our Clients Say
Dave Magnoli
"I hired Brendan to design a website for my Home Improvement business. The job he did is above and beyond what I expected. I have been generating 4 to 5 positive leads a month from the website since launched. I will be using them for all my marketing campaigns."
Magnoli Home Improvements
Tanner Marsh
"I have been working with Brendan for some time now. As my business has grown and my needs have changed, he has been nothing but a pleasure to work with. From designing my very first logo, to creating my first website, Brendan has been by my side through it all! The lead generation form he developed on my website generates tons of leads which has lead to a noticeable increase in revenue. If you own a business, are looking to branch out into digital marketing, or expand your online presence, give Brendan a call right now!!"
Marsh Moving & Hauling
Frequently asked Local SEO questions
We strive to make SEO as clear and straightforward as possible. Not seeing an answer to your question? Get in touch to speak with an expert.
Call UsHow quickly will I see results?
Organic rankings take time. For low competition areas, you can see results in a few months. For medium competition areas, you may be looking at 3 to 9 months. It’s important to work with a strategist so they can give you a more detailed forecast.
Am I locked into a contract?
No, we believe contracts are the old way of marketing. Our marketing services are month to month, which helps you manage your risk and keeps us accountable.
What's the typical cost?
A healthy SEO budget is usually between $500 to $2K a month. This largely depends on competition as well as how far/fast you want to grow.
Ready to Grow?
Let's Talk
Fill out our form with some basic information to schedule a demo. We’ll audit your market and build a strategy that’s best for you.
