Common Issues We See with Contractor Marketing
Contractors and remodelers often face the challenge of promoting both small-scale jobs and larger, complex remodeling projects. Websites often lack visual appeal, with insufficient portfolios or client testimonials, leading to lower conversion rates. SEO for contractors can be competitive, especially in larger markets, where many contractors are vying for the same top spots.
PPC costs can be high for remodeling-related keywords, and without careful management, contractors may waste money on irrelevant clicks. Additionally, many contractors struggle with tracking leads from multiple sources and converting them into booked consultations or jobs.
How We Approach Marketing for Contractors
We create visually compelling websites for contractors and remodelers, emphasizing portfolios of past work and client testimonials to build trust. Our local SEO strategies focus on service-specific keywords, helping contractors rank for everything from kitchen remodels to full home renovations. Our PPC campaigns are designed to attract high-quality leads while controlling costs, ensuring contractors can maximize their return on investment.
We also integrate call tracking and advanced lead forms to make it easy for contractors to track where their leads are coming from and follow up with them effectively. Our booking solutions help streamline the process of scheduling consultations and managing job pipelines.
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